Friends:
It’s with a mix of emotions that I share this news:
After an *amazing* run since 2019, our activewear journey is coming to an end in 2025.
This journey has been nothing short of incredible. Over the years, we've:
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Outfitted celebrities like the ever-colorful Tabitha Brown.
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Been shouted out by tons of media outlets, including Oprah Magazine, BuzzFeed, and Women’s Health. The Today Show even interviewed me in my living room!
- Slayed the runway twice at Atlanta Sustainable Fashion Week.
- Powered runners through the Peachtree Road Race and marathons across the country.
- Accompanied fitness journeys worldwide, from gym selfies to finish lines.
As bittersweet as this is, we've decided to step away for a few reasons:
Focus is key: Rochelle Porter Design and Fit by Ro have always been about intention and quality. We’re pivoting to fully focus on our thriving wallpaper and home décor lines. This shift allows us to excel in what we do best and stay aligned with our purpose.
Sustainability is a journey: We've worked hard to minimize our environmental impact—using print-on-demand to avoid overproduction, eco-friendly dyes, and ethical manufacturing. But working with synthetic fabrics has its challenges, and we're committed to making more thoughtful choices as we evolve.
Total world domination is imminent: From day one, we’ve envisioned our vibrant patterns bringing joy to all kinds of everyday items. Now, we’ll have the space for exciting collabs and partnerships with brands that share our values and love for style. So stay tuned—you’ll be seeing our prints in even more places soon!Thank you for being part of our story! This is far from the end—it’s just the start of an exciting new chapter.
(In the meantime, you can shop our activewear here until February 2025.)
Abundantly,
Rochelle
